The Best of Beauty for All. Experience Korean beauty and discover healthy, flawless skin. MISSHA stands for "Miss" (young women) who are sexy, healthy and active, and represents the voice of women in their 20s-30s who are seeking for a path to find their 'own kind of beautiful'. It joins in the intelligent efforts of customers to meticulously review quality, ingredients and price to make reasonable purchases. They also believe that "quality should be affordable", hence, they offer a wide range of affordable, quality products for your skin's needs and beauty solutions, to help unveil a beautiful, glowing skin.