Rooted in Korea. Defined by Rice. A Centuries-Old Beauty Secret, Reimagined.
MIDHA creates skincare with purpose, using great rice to make truly great products: Turning rice into a modern skincare solution.
For centuries, rice has been considered a vital source of nourishment in Korea as a symbol of well-being and vitality. Just as a bowl of rice strengthens the body, MIDHA strengthens the skin with formulas crafted from the highest quality Korean rice.
The Exceptional Terroir of Gochang Rice: Gochang, South Korea—a UNESCO Biosphere Reserve known for pristine mudflats, well-preserved wetlands, and an ecosystem free from industrial contamination. What makes Gochang rice suitable for skincare is its high water retention capacity and its remarkably balanced nutritional profile, rich in minerals. MIDHA sources only premium rice from this region, store it under strictly controlled low temperature, and mill it fresh to preserve over 95% of its natural purity. Through their proprietary extraction process, they capture the essence of this ingredient in its most potent form, delivering the benefit of Korean rice beauty into your daily skincare ritual.
