"Purify" and "To” (comes from a Chinese character, 土 meaning “Soil”). “Purify” means to purify their natural ingredients to create safe and clean products, and “To” means to go back to basics to strengthen and repair collapsed skin barriers. All their products are 100% EWG Green Level Certified, truly nature-made and 100% cruelty-free. By doing away with harmful substances commonly found in beauty products, they provide a “safe & honest” alternative. The brand also uses environmentally-friendly recycled paper packaging.