Believe in truth. Believe in truth for your skin.

belif combines time-tested apothecary herbal traditions and modern Korean skin science to provide the utmost care and efficacy for the skin. It sourced the world over to find the best and purest ingredients and inherits the legacy of a centuries-old herbal apothecary—Napiers, which is renowned for its powerful herbal remedies.

Their products are free of: parabens, sulfates, phthalates and synthetic preservatives, synthetic dyes, synthetic fragrances, mineral oils, and animal origin ingredients.