Clean Hanbang (ie traditional Korean herbal medicine) Skincare.  

People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.As a result, women from noble families put on makeup with minimal colors and focused more on creating cleans and clear skin rather than on applying makeup and adorning themselves.

​Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature in a modern way according to the wisdom of Joseon women.

​Based on the 'Gyuhap Chongseo', they have included the beauty methods of women from the uppermost classes of the Joseon Dynasty.