Holika Holika derives from English suffix “-holic” and it means addiction. Korean “holida” (in Korean "charm") means temptation to form the brand name and its concept.

Everyone has their own beauty, regardless of shape, age, lifestyle, and skin type.

Everyone can be beautiful by finding their hidden beauty, which the brand refers to as “Magic Inside”. Holika Holika is one of Korea’s top brands in beauty retail chain stores. Holika Holika helps all men & women unleash their mysterious charm and have confidence in their beauty.

Holika Holika products feature unique, eye-catching packaging to appeal to young, style-conscious consumers, both female and male. The brand is offering affordable prices on high quality products made with the finest ingredients.