Don't worry, beplain! Relax your mind, relax your skin.

Hailed as one of the most loved cruelty-free Korean brands, beplain focuses on formulating simple yet effective skin care products with a handful of well-thought ingredients that is safe, natural and EWG Green Safe. Free from fragrance and alcohol, beplain's products are gentle and soothing on the skin, especially for people with sensitive skin.

A true "Clean Beauty" at its core, beplain's minimalistic skin care products are packed with mostly plant-based ingredients to make sure your skin can be benefited from the purest of nature. beplain dreams of harmony with all life on earth, animals, plants, nature as a whole. beplain practices sustainability by working with ingredients and materials beneficial both to the human body and to the environment.

beplain's products are not expressly feminine or masculine in design. They strive
to service all skin types, unconstrained by gender norms. 

beplain strictly avoids the usage of any animal-tested ingredients. beplain strives to harmoniously co-exist with all life on earth. #cruelty-free.