Innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju for healthy beauty and pursues an eco-friendly green life to preserve the balance of nature.

Their beauty lines are based on 12 ingredients found in Jeju Island. Their Jeju Super Volcanic and Volcanic Cluster line provides higher sebum absorption, removes sebum and waste matter and also supplies minerals and clears the inside of the pores with its powerful skin purifying ability, whilst their Hallabong (Jeju Citrus or honey-coated orange), a brightening Pore Line, features a brightening solution formulated with Jeju Hallabong peel extract and 3 vitamin derivatives (B3, C, and B5), to treat visible blemishes as well as hidden dark spots and pores.