A'PIEU is derived from the meaning of the French word 'basic'. 

A'PIEU believes that beauty should be pure. Their products are not only very affordable and on-trend, but also suited for every skin type. Experience A’pieu’s skincare, that is formulated with mild yet effective ingredients that even the most sensitive skin can tolerate. Without irritating ingredients; just what your skin needs to stay energized and youthful. Always stylishly packaged, and always affordable.