CLE was born out of a desire to create products that were not only modern in their technology, but modern in their thinking. They are composed of a team of artists, designers and professionals who are committed to the belief that beauty lies in highlighting your natural self, finding freedom in the flow of life and welcoming the truths hidden in imperfections. The team does not consist of beauty insiders, experts or veterans of the cosmetics industry, but real women.

The CLE make-up and skin care products are centered and based on the latest Korean technology and take a clearly minimalist approach, both in their packaging and in their effectiveness. All of our products are formulated with vegan and cruelty-free ingredients.